Health startup Present Life launches Healist Advanced Naturals, a medically supported CBD variety, with a cut-through brand strategy that marries science and nature by Robot Food. Because restrictions on using cannabidiol (the non-intoxicating part of cannabis) were raised in Europe and The United States And Canada, the CBD health sector has actually blown up. Analysts are now anticipating that the global market will go beyond ₤72 billion by 2026– and sales of CBD-based products in the retail sector will be a significant motorist of that development. As a result, the marketplace is ending up being progressively congested and baffled, with a proliferation of balms, oils, and casts in differing portion strengths, promising to fix any variety of health issues. Present Life wished to develop a product line that made the most of this sector development, however in a way that changes the story around CBD items, removes confusion, shows integrity, and makes the health advantages crystal clear to the consumer. Robotic Food was approached to drill down and define the chance, and then develop a strategic action to position Healist as a benefit-focused flagship brand with multichannel selling in mind. The resulting work has made it possible for Healist to cut through all the white noise. Customers are reassured of the top quality nature of the items, and are able to browse the range quickly to discover the ideal variation for their requirements. “A shift in guidelines and customer state of mind have sustained a sharp development in the CBD category, so we required to produce a brand name with distinct cut-through. It was very important to remove the normal barriers associated with CBD products, build trust and make it mainstream,” says Simon Forster, executive creative director and creator of Robot Food. An essential part of the strategy was to show the advantages to be found where contemporary science and botanical know-how meet, and demonstrate how that marital relationship can help consumers regain balance and ‘recover their 100%’. To that end, the blend message appears at every touchpoint on the consumer journey. The bespoke product packaging format makes a genuine virtue of the science and nature story and concentrates on the efficiency of the components. A lab-white ‘science’ sleeve with a diecut ‘H’ is eliminated to reveal the ‘nature’ layer, including botanical illustrations that showcase active components, with 4 colourways so consumers can rapidly differentiate the 4 primary benefits (calm, sleep, wellness, relief). “The ‘H’ marque records Healist’s spirit. One pillar represents science, the other nature, while a central dot joins the 2 and is symbolic of equilibrium,” says Steph Oglesby, style director at Robot Food. Robotic Food has actually produced a brand world and tone of voice to support the USP and motivate trust, with messaging that consists of hero statements like: “Ground-breaking science. It remains in our nature” and “Powerful natural components. Down to a science.” From packaging right through to the brand name communication method, scientific hints, including annotation lines and botanical illustrations, produce a structure that reinforces the power of nature when mixed with a clinical technique. “We’ve developed and launched our own brand names at Robot Food, so we were able to determine the wider opportunity within the marketplace,” says Forster. “Many CBD brands focus their method on the portion of CBD oil, or line up to a particular lifestyle. With Healist, we placed the customer initially, creating benefit-led services presented in a brand name architecture that bridges science and health and wellbeing.” Michael Bryce, co-founder and global chief marketing officer, Healist, states: “Dealing with Robot Food helped us clarify and fully understand our special market position. As a company, the team at Robot Food always has front of mind business viability as well as strong, engaging style. The brand name method can flex and grow as we do too.” Part of a continuous relationship with Present Life, Robot Food will continue to support Healist with digital content production, and serve as brand guardians. Launched online in March, Healist plans to burglarize mainstream retailers in the United States, followed by the European market based on the changes to CBD policies.